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A museum guide stands in the light of a projector at an exhibition of future technology at the SK T.um future museum in Seoul, South Korea, on Jan. 31, 2012. The exhibition that she was demonstrating took the personal profile information from visitors' mobile devices to suggest items for purchase. The shopping items ranged from sunglasses to champagne depending on each person's profile. The T.um was created by SK Telecom, one of South Korea's largest corporations.